Scope of Services
Berryfield Hotel Group provides Hospitality Management, Receivership and Development Services with a fresh approach, genuine commitment and remarkable success. With more than 30 years of experience in the lodging industry, the principal Berryfield team presents a vast array of services for owners and lenders.
An extensive description of Berryfield Hotel Group Services is available in PDF document for your reading pleasure.
Hospitality Management Services, Delivered Daily
CONSTRUCTION PROJECT MANAGEMENT
- Select and negotiate appropriate construction program for expedient and cost-effective project
- Oversee construction efforts of general contractor & related parties and supervise inspections
- Provide standardized accounting / reporting procedures during all construction phases
- Work with Owner to maintain all schedules and opening dates
- Assist in preparation of financial projections necessary to procure financing
- Provide accounting assistance, practices, policies and reporting of all financial activities
- Create annual operating budget, hire key personnel, implement sales & marketing plan
RECEIVERSHIP
- Managing lender owned, transitional and distressed hotels with superb transition teams
- Prompt hotel stabilization and implementation of efficient hotel operations
- Asset protection, inventory and franchise brand standard compliance
ASSET MANAGEMENT
- Evaluation of property personnel to make appropriate improvements
- Monitor daily & monthly occupancy, room rates, revenue, sales, payroll and operating expenses
- Implement current sales and marketing action plans & strategies
- Oversee capital budgets and improvements
- Consistent review of property and financial reports
- Quality assurance inspections from franchisors for compliance and action
DEVELOPMENT
- Coordinate Land Use Plan in compliance with governing jurisdiction
- Create and convey project concept and requirements to architecture/development team
- Analyze operational requirements
- Ensure proper design and development of furniture, fixtures and equipment specifications
- Assist owner in obtaining all permits and license requirements
HOTEL MANAGEMENT
- Provide annual budget, marketing plan, sales action plan and capitol budget
- Contract negotiation with hotel vendors
- Maximize brand power and minimize cost
- Employee hiring, payroll, evaluation, motivation
- Market condition analysis and repositioning strategy
- Implement monthly financial review and GM report, improving gross operating profit
MARKETING & FEASIBILITY ANALYSIS
- Analyze and improve market positioning
- Develop construction, equipment, marketing and capital requirements
- Monitor all sales and marketing channels with competitive performance analysis