Services
Asset Management
- Evaluation of property personnel to make appropriate improvements
- Monitor daily & monthly occupancy, room rates, revenue, sales, payroll and operating expenses
- Implement current sales and marketing action plans & strategies
- Oversee capital budgets and improvements
- Consistent review of property and financial reports
- Quality assurance inspections from franchisors for compliance and action
Hotel Management
- Provide annual budget, marketing plan, sales action plan and capital budget
- Contract negotiation with hotel vendors
- Maximize brand power and minimize cost
- Employee hiring, payroll, evaluation, motivation
- Market condition analysis and repositioning strategy
- Implement monthly financial review and GM report, improving gross operating profit
Development
- Coordinate Land Use Plan in compliance with governing jurisdiction
- Create and convey project concept and requirements to architecture/development team
- Analyze operational requirements
- Ensure proper design and development of furniture, fixtures and equipment specifications
- Assist owner in obtaining all permits and license requirements
Receivership
- Managing lender owned, transitional and distressed hotels with superb transition teams
- Prompt hotel stabilization and implementation of efficient hotel operations
- Asset protection, inventory and franchise brand standard compliance
Marketing & Feasibility Analysis
- Analyze and improve market positioning
- Develop construction, equipment, marketing and capital requirements
- Monitor all sales and marketing channels with competitive performance analysis
Construction Project Managment
- Select and negotiate appropriate construction program for expedient and cost-effective project
- Oversee construction efforts of general contractor & related parties and supervise inspections
- Provide standardized accounting / reporting procedures during all construction phases
- Work with Owner to maintain all schedules and opening dates
- Assist in preparation of financial projections necessary to procure financing
- Provide accounting assistance, practices, policies and reporting of all financial activities
- Create annual operating budget, hire key personnel, implement sales & marketing plan
Get Started With Berryfield Today!
Let us help your hospitality assets become more profitable Request an AssessmentBerryfield Hotel Group
205 Seville Chase
Sandy Springs, GA 30328
USA
David Monroe
404.438.2392
Carl Newberry
404.218.2670