Asset Management

  • Evaluation of property personnel to make appropriate improvements
  • Monitor daily & monthly occupancy, room rates, revenue, sales, payroll and operating expenses
  • Implement current sales and marketing action plans & strategies
  • Oversee capital budgets and improvements
  • Consistent review of property and financial reports
  • Quality assurance inspections from franchisors for compliance and action

Hotel Management

  • Provide annual budget, marketing plan, sales action plan and capital budget
  • Contract negotiation with hotel vendors
  • Maximize brand power and minimize cost
  • Employee hiring, payroll, evaluation, motivation
  • Market condition analysis and repositioning strategy
  • Implement monthly financial review and GM report, improving gross operating profit


  • Coordinate Land Use Plan in compliance with governing jurisdiction
  • Create and convey project concept and requirements to architecture/development team
  • Analyze operational requirements
  • Ensure proper design and development of furniture, fixtures and equipment specifications
  • Assist owner in obtaining all permits and license requirements


  • Managing lender owned, transitional and distressed hotels with superb transition teams
  • Prompt hotel stabilization and implementation of efficient hotel operations
  • Asset protection, inventory and franchise brand standard compliance

Marketing & Feasibility Analysis

  • Analyze and improve market positioning
  • Develop construction, equipment, marketing and capital requirements
  • Monitor all sales and marketing channels with competitive performance analysis

Construction Project Managment

  • Select and negotiate appropriate construction program for expedient and cost-effective project
  • Oversee construction efforts of general contractor & related parties and supervise inspections
  • Provide standardized accounting / reporting procedures during all construction phases
  • Work with Owner to maintain all schedules and opening dates
  • Assist in preparation of financial projections necessary to procure financing
  • Provide accounting assistance, practices, policies and reporting of all financial activities
  • Create annual operating budget, hire key personnel, implement sales & marketing plan

Get Started With Berryfield Today!

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Berryfield Hotel Group

2900 Alexander Street
Smyrna, GA 30080

David Monroe

Carl Newberry